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Search Engine Optimization


Search Engine Optimization refers to the practice of getting higher position over major Search Engines such as Google, Yahoo, Bing and more through natural or unpaid listing. Once a website gets higher position through SEO Services, it gets more visitors and it is possible to get more leads for business purpose. In general, the soon a website appears or gets higher rank in search results list, the more visitors it will receive from the search engine's users.

SEO is the best Internet Marketing technique to attract more visitors to the website, increase customers for business, and enhance branding of the company and company products. According to Internet Marketing industry specialist Danny Sullivan, the term 'Search Engine Optimization' credibly used in 1997. Sullivan given its all credit to 'Bruce Clay' as being first people to popularize the SEO term. Search Engine Optimization may target different types of search including image search, video search, local search, news search and industry specific searches.

In Internet Marketing technology, SEO includes how search engines works, what people search for, and the actual search terms or keyword users use to find out the targetd/keyword specific website. Optimizing a website may includes optimize its content, modify or editing HTML code and associate with code to increase its pertinency for targeted keywords and allow or disallow search engines to index or de-index website in their database.

According to search experts, every day search engines and directories gets average 300-500 million searches. Unfortunately, only 7% from all websites are visible by search engines according statmarket.com.

According to SEO strategies, Content Optimization and Keyword Optimization is the main factors to properly optimize a website and get higher rank in Google search results.

Types of Search Engine Optimization :-

As the colors of types of Search Engine Optimization, there are three major types of SEO includes White Hat SEO, Black Hat SEO and Gray Hat SEO. All types of SEO service have their own proponents. White Hat SEO – Includes techniques and methods to improve the search engine ranking of a website which fulfill the search engine guidelines. White hat seo techniques include high quality content development, HTML optimization, link acquisition.

Black Hat SEO Includes techniques and methods to improve the search engine ranking of a website which conflict search engine guidelines. Black hat seo techniques include link farm, keyword stuffing, cloaking, hidden text and hidden links.

Gray Hat SEO Commonly, Gray Hat SEO practices belong to neither the Black Hat nor White Hat. Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites.

Search Engine Optimization Techniques :-

SEO techniques can be classified into two broad categories to optimize and get higher ranking in search engine result pages. SEO techniques includes: ON-Page Optimization, and OFF-Page Optimization.

ON-Page Optimization :-

On Page SEO Optimization include the factors which a webmaster or seo specialist perform over the website and the factors have an effect on the website. These factors are controlled by coding on the page. On Page Optimization involve HTML Code modification, content optimization/updation, meta tags updation, keyword placement, keyword density, and sitemap creation for indexing purpose of webpages.

OFF-Page Optimization :-

Off Page SEO Optimization include the factors that have an effect on the website in natural search results. Off page seo factors can not be controlled by coding on the page. It involve link building, link popularity, page rank factor, Google map authentication, etc.

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