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Sunday, September 13, 2015

App Store Optimization (ASO) and it's importance?

With over having millions of mobile apps in major app stores, getting your app discovered by users is the very difficult job or biggest issues facing mobile app publishers today. If you are mobile app publishers, you have to know or understand the different techniques for marketing your mobile application. The biggest question for app publishers is that how to handle this problem to get discovered in app stores. The answer is App Store Optimization (ASO).

Mobile Apps Optimization/Marketing ASO is the techniques of optimizing mobile application such as iPhone, BlackBerry, iPad, Android, or Windows Phone app to get higher ranking in app store's such as Google Play for Android, iTunes for iOS, or BlackBerry World for BlackBerry. Just like Search Engine Optimization (SEO) for websites, App Store Optimization (ASO) for Mobile Apps. The higher your apps rank in app store's search results, the more visible it is for the potential customers. The goal of ASO is to drive more traffic to your app in app store. The more traffic to the app means, the more chances to be more downloads from app store.
The art of improving app's visibility in app stores is called App Store Optimization.
Mobile Apps Optimization/Marketing

Things to focus on for better APP STORE OPTIMIZATION -

App On-Metadata factors:-
  • App Name/Keyword
  • Description
  • App Icon/Logo
  • Screenshots
  • Video
App Off-Metadata factors:-
  • Installs
  • Ratings/Reviews
  • Social
  • Links
  • Localization
Why is ASO important?
According to top Marketers, in the modern time, 63% of apps are discovered through app stores search results.
If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.
amit kumar

Amit Kumar

Author & Editor

Amit Kumar Chauhan is the founder of the blog "Latest Internet Marketing Updates, SEO Techniques", the blog provides full mirror view about seo latest trends, news and techniques. Amit is a professional SEO Expert, Blogger, Wordpress Developer.
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